Esim - 彩虹小馬:友情即是魔法(My Little Pony: Friendship is Magic)
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彩虹小馬:友情即是魔法(My Little Pony: Friendship is Magic) (Fun)
Posted 10 years ago by
077914531    
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大家好,在下是剛加入不久的新人
同時也是一位狂熱的小馬迷,所以想透過創辦這份報紙讓大家認識小馬
在台灣似乎大部分人連聽都沒有聽說過彩虹小馬
那在這裡就容我稍微介紹一下它的歷史



近年來在歐美兩地發生了一波又一波難以置信的動畫迷浪潮以及網路論壇大戰
這股超常瘋狂現象的源頭是來自美國卡通『彩虹小馬』
這部系列動畫原先預定的觀眾群是 2~6 歲的小女孩,就在2010年10月10日開撥之後卻吸引大量成年男性粉絲
事實上,近八成的觀眾都是男性且平均年齡為18歲以上(這是台灣的數據,外國的可能會高一些)


(以下為小馬歷史,文有點長)
在美國有兩家赫赫有名的玩具企業龍頭「美泰兒」與「孩之寶」,同時也是排行全球前兩名的玩具製造廠商,美泰兒的主打玩具為迪士尼系列、《蝙蝠俠》系列、《風火輪小汽車》系列、《辛普森家庭》系列以及深受全球女孩愛戴的《芭比娃娃》系列。

  而位居全球第二大玩具商的孩之寶,他們的主打商品則是多人策略圖版遊戲《地產大亨》(大富翁)系列、與日本玩具公司 TAKARA 合作的《變形金剛》系列、旗下子公司威世智的《魔法風雲會》交換卡片遊戲、與日本任天堂合作的《神奇寶貝》系列玩具及交換卡片遊戲等……。

  其中孩之寶為了搶攻美泰兒的芭比娃娃市場,於 1983 年推出專門為小女孩所設計可以梳毛編髮又可以在身上塗鴉的彩虹小馬系列;跟變形金剛的宣傳策略相同,彩虹小馬在玩具推出的前一年也有一系列的卡通節目,發展至今共分為 G1、G3、G3.5、G4 四種動畫版本,G2 時期為玩具商品而無動畫作品。



最新的 G4 版本由 Lauren Faust 負責擔任開發、原著、動畫腳本、創意總監、監督等全職一手包辦,Lauren Faust 過去曾經參予過《飛天小女警》、《親親麻吉》、《小孩大聯盟》的製作,既使在彩虹小馬 G4 第二季退居二線擔任創意監督也不減其動畫的製作水準,而且還與《德克斯特的實驗室》監督及《飛天小女警》的原著 Craig McCracken 為夫妻關係


(小馬之母:羅倫大神)
前面曾經提過彩虹小馬的卡通定位是給小女孩看的,首播以來卻意外吸引大量青少年及成年男子觀看,其推廣盛況的發源地則是歐 美知名貼圖討論版 4chan, 與同年同月上映的《吊帶襪天使》並列歐美 2010 年最熱門的兩大動畫卡通





彩虹小馬 G4 動畫版以超高水準的萌畫風、幽默不幼稚的深度劇情、生動活潑的配音與歌曲在歐美各大網路論壇如火如荼地迅速展開,但是就如同任何熱門作品一樣,有支持者當然也會有反對者,於是網路大戰一觸即發
這其中又以彩虹小馬推廣發源地的 4chan 戰況最為激烈,由於兩派人馬僵持不下,又被管理員不分青紅皂白地驅趕,愛好者們決定脫離 4chan 大型論壇自立門戶,直到近期 4chan 才終於肯答應新開彩虹小馬的專屬討論區。

彩虹小馬不但有好幾家粉絲網站,其相關的同人創作以及二次設定更是多到數不清,其受歡迎的程度恐怕在歷史上沒有任何卡通可以與之相比



這篇就先在這裡完結,非常感謝大家耐心的看完,打了快3個小時,之後可能會在進行更詳細的介紹或是分享台灣及國外小馬迷的情況
另外也可能會分享一些遊戲、小說的心得或比較冷門的知識 有任何問題的話歡迎留言詢問我

有興趣去看看的朋友可以到這個網址,裏面有中文(字幕)翻譯的小馬1~4季
小馬中文翻譯






參考資料




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小馬同人介紹(My Little Pony: fanart is Magic) (10 years ago)

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